Growth through customer retention

LEAN CONSUMPTION SOLUTION

The Customer Retention Challenge – and Lean Consumption

"I have the basics covered, how can I further improve customer retention?"

Marketing, customer service and research managers are continually trying to understand how to improve customer loyalty.
 
One new area emerging - Lean Consumption - shows that during the shopping and post-purchase experience consumers form and modify the views and feelings that are likely to influence their future purchasing decisions.

Benefits are gained by reducing customers’ time and effort - delivering exactly what they want, when and where they want it

It is based on new business research from Womack and Jones and recently published in Harvard Business Review

KnowledgePartners™ research has linked Lean Consumption to a 20% improvement in brand warmth and loyalty

The Customer Challenge

Lean Solution

Lean Benchmark

Advanced Research

The challenge:

Take the Lean Benchmark

"How do you understand this area and use it to your advantage?"

Download more information about Lean Consumption

Data Sheet

Download more information about the Customer Retention Track

Data Sheet

or Call us on +44 (0) 1539 444 555
Email us at info@knowledge-partners.com

KnowledgePartners is creating a UK benchmark of over 100 leading brands against the key measures of Lean Consumption and its impact on customer retention.

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