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METHODS
Focus on business outcomes rather
than research outputs is a critical factor of delivering value from
research. Careful selection of the most appropriate methods takes into
account the pro's and con's of each approach. For this reason Knowledge
Partners have developed a broad range of research competencies and can
therefore reliably select the optimal mix of methods for each project and
business situation.
Knowledge
Management
Knowledge
Management methods and principles are used
throughout each project to achieve greater
collaboration and deliver actionable insights to the
end users of research. KM techniques are
continuously developed with the KM Research
Institute at Henley Management College.
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Project
Management
Projects are
designed using a modular system allowing our project team to design projects on
an adhoc basis.
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Data Collection Methods
Online surveys
Online Consumer Panels
(worldwide coverage)
Online
Business Panels (such as
IT and Marketing professionals)
Telephone
interviewing (CATI)
Telephone
in-depth interviewing
Face-to-face
interviewing
Focus groups
Desk
research
Sector
expert led research
workshops
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Market Research Usability
Knowledge Partners' research methods, techniques and approaches are
continuously being developed and reviewed for best application towards
tomorrow's corporate issues.
Join the programme.
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Method Selector
Suitable research and analysis
techniques are selected on a project by project basis to maximize results.
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Quality
Assurance
A strong focus is spent on
questionnaire design, research scale validation, and development of research and
analysis techniques.
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Online
Research
Online research methods, including
online panels, present a number of significant benefits over traditional
methods. Knowledge Partners continuously evaluates research methods including
those driven by developments in technology and connectivity.
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Methods developed to meet the issues identified in the MR2 research
programme include:
Extensive
project kick-off process
Knowledge
mapping and gap analysis techniques
Research
end-user focus
Optimal
mix of quantitative and qualitative methods
Sector
expert involved at key stages of the project
Academic
rigour applied in research design and validation
Latest
collaborative techniques
Brochure for
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For further information
about
If you are considering a
research project and
would like advice on
design and methods call
our research team on:
T: +44 (0) 1539 444 555
E:
info@knowledge-partners.com
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