Collaborative research development

MR^{2 TM} RESEARCH VALUE BENCHMARK

KnowledgePartners’ ongoing research on market research (MR2) aims to address the issues of MR effectiveness, usability and ROI. This comprehensive benchmarking tool provides the opportunity for businesses to learn from best practice across sectors, identify potential pitfalls and ultimately get more value from Market Research.

Key Areas of Focus

The market research (MR) benchmark focuses on:

Key success factor of effective MR

Knowledge Management aspects of MR

Usage and dissemination methods of MR

Identification of best in practice

Continuous Benchmarking Programme

Knowledge Partners run an ongoing programme of research into the application and usability of market research across sectors. The following picture is emerging:

Sources of failure - Brief taking and research design:

Not understanding project objectives

Poor knowledge of the market being researched

Lack of thought and planning

Ambiguous or even wrong questions used

Reporting and presenting results:

Poor overall quality

Too much padding

Lacks creativity

Does not challenge current thinking

Results not tangible enough

Data collection and analysis:

Sample not representative of target population

Not knowing when to stop

Analysis not thorough enough

Results not reliable

Desired improvements

MR² Benchmark

1st - Reduce cost

2nd - Meet business needs

3rd - Improve data reliability

4th - Better analysis

5th - Better understanding of sector

6th - Faster timescale

7th - Better communication throughout project

Register interest by emailing

info@knowledge-partners.com 

Access first round of results