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NEW PRODUCT
DEVELOPMENT
"Innovate or Die" was the stark
title of a recent IOD convention. As customers (consumers) are increasingly
better informed and competition to gain their business grows ever stronger,
the ability to rapidly respond and innovate is one of the key success
factors of tomorrow's company.
Innovation can take many forms from internal process transformation to new
product and service offerings. Some innovations involve major breakthroughs,
whilst the majority rely on incremental changes that have major impacts on
customers' perceptions and underpin efforts to maintain market share.
Research shows that successful companies differentiate themselves through
the ways they innovate. These often involve major organisational changes.
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Centre for Innovation
The CIIT was formed to promote thought
leadership in the delivery of innovation through information technology.
Currently the centre is researching three areas of interest, Innovation and
Value, IT Governance and Value, and Transformational Outsourcing.
KnowledgePartners are currently working with the sponsors of the Centre –
which include the British Computer Society, Henley Management College,
Microsoft, EDS and Unisys – to create initial whitepapers on these topics,
plus a full research study into these areas using our leading edge
techniques.
learn more
Rapid Proposal
For an outline proposal the following working day
please go to our Rapid Proposal:
Rapid Proposal
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Identify and assess potential for new markets for your existing products and services, evaluate needs for adaptation,
and forecast market size and price sensitivity.
For more
information please go to our
Market-Insight data sheet:
Data Sheet
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