Delivering reliable insights

ACHIEVING RESEARCH QUALITY

Knowledge Partners consistently achieves the highest standards of quality and service through carefully designed procedures that are under continuous review and development. Ongoing research into research methods is carried out in association with Henley Management College, other leading business schools and world-class experts in statistical analysis. This ensures that the best methods are employed in every project.
 

Below are set out some of the key stages of the quality process:

Questionnaire design is based on previously tested survey instruments, and where new item measures are introduced, these are thoroughly pre-tested and piloted

The sample frame is carefully defined and aligned with the parameters of existing consumer panels to ensure precise targeting

Thorough validation ensures clear identification of the phenomena under study and controls possible biases which could distort the research findings

Five types of validity are typically considered: internal, population, ecological, construct and statistical conclusion

Appropriate statistical analysis procedures are carefully selected from the broad range of tools and techniques available and matched with the type of study and the nature of the data collected

Reliability is carefully monitored to ensure consistent results that lead to actionable insights

Delivering Value

A continuous feedback loop is incorporated into every project to ensure that the assignment stays on track and delivers the agreed results

Emphasis is placed on delivery of value through clear and concise results that lead to actionable insights

Knowledge Bank

A wide range of validated survey instruments are available and under continuous development. This enables rapid project start-up and supports the quality assurance process.

Custom Research Model

Each project has a tailored research model that is used to capture end-user perspectives and knowledge from sector experts, design surveys, select the appropriate analysis techniques, perform the rigorous analysis, form the deliverables, and identify the underlying market drivers.

Quality Assurance

In addition to in-house quality assurance procedures, Knowledge Partners carries out all work in accordance with the professional standards and codes of practice laid down by the Market Research Society and the Institute of Management Consultants.