Supporting the speed of innovation

INNOVATION SUPPORT SERVICES

KnowledgePartners family of services focus on helping companies develop new products + services, to drive business value and growth.

The research areas and outputs are  continuously developed by the research carried out by the Centre for Innovation through IT (CIIT), which studies the way in which companies innovate.

Discovering what your customers really want through innovation research ...

New Product Development

Research that empowers you to:

Launch products closer to the customer needs and behavioural norms

Increase NPD success by adapting the marketing mix to new products

Pre-test new markets before entry

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Customer Experience

Research that empowers you to:

Increase sales by understanding what drives customers’ buying and consumption behaviours

Protect against brand switching by improving value perceptions

Track and adjust marketing campaigns to increase ROI

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Customer Segmentation

Research that empowers you to:

Identify customer groups to improve marketing efforts

Maximise sales by targeting the more profitable customer segments

Predict behaviours and customer segments to increase loyalty of new customers

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Typical Assignments include

Data Sheets

Customer segmentation study based on client's data from CRM system and supplemented by additional business research

Multi-country price analysis for FMCG

International benchmarking study for consumer product company

Development of market intelligence functions for international publishing house in Europe, US and Australia

Analysis and forecast of labour market in developing country and recommendations for location of manufacturing plant

Route to market study for manufacturing company entering Central and Eastern European markets

Employee survey and organisational audit of government department

For further information about KnowledgePartners services within specific research areas data sheets are available:

New Product Development

Customer Experience

Brand + Reputation

Marketing Communications