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TECHNOLOGY SHOWCASING
Every
business, research project, or new
product/service reaches a point
where its story needs to be told.
This could be to raise funding,
demonstrate the project outputs or
to gain new customers. If this story
is not developed and told correctly
this could be seriously limiting the
future and opportunities for your
business, project or new
product/service.
THE
COMMUNICATION CHALLENGE
Common issues that people and
businesses find themselves dealing
with when they have a new story to
tell can include:
"What’s worth telling and what
isn’t?...”
"It’s difficult to
communicate the whole picture within
the time limit...”
"How do we project an image of
expertise and build our
credibility...”
"The audience don’t look engaged...”
"Why do I always run out of time in
meetings?…”
"I wish it was easier to remain top
of mind amongst our customers…”
"How do we communicate our story
through different channels…”
"Questions during my
presentations detract from the key
message…”
"Why is it so hard to get a positive
reaction to our presentations?…”
"I wish we could adjust our story to
different audiences more easily…”
If you recognised any of these as
issues that you may be experiencing
then Technology Showcasing can help.
WHEN TO SHOWCASE
The Technology Showcasing service is aimed at large and small technology
companies and research projects to help demonstrate their value.
Technology Showcasing can help with...
New Businesses and new Products or Services:
 New
business starts ups that need venture capital
Support
business development for new products and services
Showcase
the new products and services to potential customers or partners
New Technology and Research:
Dissemination
of results and raising project funds
Commercialising
research, which may include selling IP such as patents, or licensing the new
technology
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Get
the reaction you want from your
audience.
Demonstrate your value through
multimedia presentations and web
videos.
THE
KNOWLEDGEPARTNERS APPROACH
The key elements of the technology showcasing service include:
DEVELOPING THE MESSAGE. Your story is
developed through a storyboard and marketing script, which will include the
key issues being addressed by the business, product, or project and the
elements that differentiate it.
PRODUCING THE STORY. The story is
developed into an animated video incorporating the different elements, such
as video interviews, voiceover, music, and special animation.
PROGRAMMING FOR THE AUDIENCE.
Interactive elements are programmed into the story to enhance the audience
experience and engagement.
CREATING THE FORMATS. Different formats
to suit the medium are created, e.g. from web to face2face meetings.
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"A
clearly developed storyline … with
all the key elements … has made our
story stick out from the crowd
and helps our audience imagine using
our products and services…”
"Showing
expert interviews and using a
documentary style means that
credibility is built into our story
automatically…”
"Pictures
can say a thousand words … this
gives us time to concentrate on our
key agenda items in meetings…”
"Visual
storytelling and interactive
elements helps us match the message
and engage our audience with their
undivided attention…”
"Using
various formats from TV to web to
video casts means our story can be
told anywhere…”
"Delivering
the same quality of message again
and again means we can achieve the
desired reactions each time we tell
our story…”
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Have a free assessment of what a technology showcase can do for you. Give us
a question. Just pick up the phone and talk to us about your business or a
question you would like answered.
Contact Nick Truch, our Business Development Director, on:
t: +44 (0) 7771 866618
e: nick.truch@knowledge-partners.com
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